About this project
The customer was looking to build a gamification platform based on Blockchain technology for creating campaigns in virtual reality to support marketing and sales processes.
Strategic Software R&D outsourcing
Web, Cloud and Enterprise applications
During this project, our team created microservice-based architecture with a modern REST APIs interface. The system provides ready-made APIs and client-side SDKs designed to be compatible with any customer system infrastructure. We developed a modern development and testing environment that allows fully automated deployment of new software versions, automated build, automated testing, and product deployment. The platform allows publishers to create digital objects which can be used in modern virtual marketing campaigns. Oursolutionincludesalso the possibility to monitor and analysis of users' activity. The system we built is ready-made for blockchain technology. The use of artificial intelligence algorithms and machine learning ensures continuous improvement of the system.
The system provides manufacturers of goods with innovative solutions in the field of brand building in the virtual world. The platform enables the creation of a new digital asset class that bridges the gap between the physical and digital worlds, generating one-to-one experiences and creating new levels of engagement. This solution extends marketing and sales opportunities to the connected world of games and the reality around us, introducing new interaction models for potential consumers. By implementing security policies and procedures, the system is secured from attacks.